15th December 2016
Senior III Business Management pupils took part in a market research activity as part of their Brands v Non-brands project.
Consumers (pupils and staff) were asked to try, blindly, two similar products and then asked which they thought was the brand/non-brand and which they actually prefer. The pupils will now carry out the analysis of their findings with the aim of deciding whether brands are more popular than their non-branded rivals based on taste or if it’s just the name which people go for!
